Calling all Super Bowl Fanatics! See what America is going to spend on Super Bowl 50.
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Andy Masaki On 4th Apr,16
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super-bowl-2016

The year 2016 is perhaps going to be the biggest year for the Super Bowl fans. This is for the first time in Super Bowl history (since 1967) when we will be not using a Roman numeric to identify the game. Rather, we are going to call it Super Bowl 50, which is scheduled to be played on February 7, 2016, here in Santa Clara, California.

The day on which the game is played is considered as an unofficial holiday in the United States as we remain parked in front of the television with 115 million or so other viewers to watch the greatest ever battle between the conferences.

After the Thanksgiving Day, it’s the second-largest day for food consumption in the U.S. The consumer purchases that stretch during the weekend include foods and beverages, game-related merchandise, other apparels, decorations, and televisions. According to historical data, the total consumer spending on Super Bowl was 14.31 billion U.S. dollars in 2015. Here is a chart depicting consumer spendings in the U.S. from 2007 to 2015.

consumer-spendings-in-the-U.S.-from-2007-to-2015

Source: Statista.com


So how much are the Americans spending on Super Bowl 50?

Consumers in the U.S. spent, on average, around $90 for food and beverages during last year’s Super Bowl, and the amount is expected to upsurge this year. A big chunk of the consumer expenses went towards wagering money on the game. In 2015, just Nevada saw about 115 million dollars being placed on Super Bowl related bets in the casinos, and as per estimations by The American Gaming Association, gamblers will spend $4.2 billion on Super Bowl 50 between the Denver Broncos and Carolina Panthers, which is an 8% increase from last year’s big game.

This year, the host city Santa Clara is on the hook for $4.8 million in costs for the Super Bowl City festival, from police work to Muni reroutes and beyond.

It’s estimated that a total amount of $15.6 billion U.S. dollars will be spent by consumers on Super Bowl related purchases in 2016. The average per capita spending is also expected to rise by 10% than the previous year and stand at $100.

Although tickets are still available, it’s starting from $3,550 for section 411 and is definitely going to burn a giant hole in your pocket if you’re going to get one.

If we get to know some sales expectations of the giant U.S. food and beverage companies during the Super Bowl weekend, we’ll probably have a clue about the upcoming Super Bowl consumer spending behavior. Since beer is the most preferred beverage, as per estimations, 360 million gallons of beer will be drunk during Super Bowl 50. If you want to try something other than Budweiser, check out this up-and-coming beer that is making its Superbowl debut.

Add to the 360 million gallons another 80 million pounds of avocados, 35 million pounds of chips, 7 million pizzas, 4.5 million pounds of popcorn, 4 million pounds of nuts, and 50 million pounds of other things. Here is a chart that ranks the top food choices during the previous years.

top-food-choices-ranked-by-preference


"This is the biggest Super Bowl ever, celebrating the past 50 years; and our activations in stores are bigger than ever, and what we are putting out to engage with the consumers, in my mind, is more exciting than ever," said Seth Kaufman, PepsiCo's chief marketing officer for North American Beverages. However, he refused to disclose the actual numbers as long as their advertising campaigns and sales predictions are concerned.

Consumer spending has risen significantly over the years during Super Bowl, and as per predictions, the same is going to happen this year too. However, there is another prediction that tells that the actual spending is going to debunk all the ongoing predictions and will be much higher.

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